B2B Lead Generation for PropTech Companies
StarReach is a B2B lead generation agency specializing in PropTech. We use cold email outreach and LinkedIn prospecting to book qualified meetings with property developers, real estate tech buyers, and commercial real estate decision-makers. Based in Chicago. Pay-per-meeting pricing — you pay for meetings that actually happen, not for retainers.
Why PropTech Lead Generation Is Different
PropTech has a short list of decision-makers. Property developers, VPs of Technology at real estate firms, and heads of operations at construction and facilities management companies are not browsing generic lead gen lists. They respond to outreach that demonstrates category knowledge — not boilerplate B2B templates.
Generic cold email fails in PropTech for three reasons:
Long Sales Cycles
PropTech tools require buy-in from multiple stakeholders (IT, operations, finance, and C-suite). Outreach that ignores this loses responses at the first reply.
Tight ICP
The addressable market is specific. Spray-and-blast campaigns waste budget on non-buyers. Precise ICP targeting is non-negotiable.
Relationship-Heavy Buying
PropTech buyers trust peer referrals and credibility signals. The message needs to sound like it comes from someone who understands their world.
StarReach is built for this. Our campaigns are built around PropTech-specific ICPs, decision-maker mapping, and messaging that speaks the language of the industry.
The StarReach Approach to PropTech Lead Generation
Six steps from research to revenue.
ICP Research and Market Mapping
We map your ideal PropTech customer in detail — company type, size, geography, role, and tech stack. For PropTech clients, this typically means property developers (mid-market to enterprise), commercial real estate operators, facilities management companies, construction tech buyers, and real estate investment firms.
List Building and Verification
We build verified, GDPR-compliant contact lists targeting the exact decision-makers you need to reach. No purchased lists. Every contact is researched and verified before outreach begins.
Campaign Setup and Domain Warm-Up
We set up dedicated outreach domains with full SPF, DKIM, and DMARC configuration and warm them up before sending. This protects your primary domain and maximizes deliverability from day one.
Copywriting and Sequence Building
We write multi-touch email sequences tailored to PropTech buyers. Messaging focuses on the specific pain points PropTech buyers face: operational inefficiency, fragmented data systems, slow deal cycles, and manual processes. No generic templates.
Sending, Monitoring, and Optimization
We manage sending, monitor deliverability metrics daily, and optimize subject lines, copy, and timing based on live performance data. Most campaigns launch within 2 weeks.
Reply Management and Handoff
We handle initial replies and qualify leads before they reach your calendar. You only talk to interested, qualified prospects.
What Your First 90 Days Look Like
We are a young agency and we would rather show you the work than quote numbers we have not earned. Here is exactly what happens after you sign, and what you can hold us to.
Days 1–14 — Research and infrastructure. We define the ICP with you (role, company size, tech signals, trigger events), build the target list from scratch, register and warm a dedicated sending domain with SPF, DKIM and DMARC, and write the first sequence. You approve every piece of copy before a single email goes out.
Days 15–45 — Launch and learn. Sequences go live at a controlled volume to protect deliverability. We monitor open, reply and bounce rates daily, and A/B test subject lines and openers. You get a weekly report with the raw numbers — good or bad.
Days 46–90 — Scale what works. We cut the segments that do not respond, expand the ones that do, and add a LinkedIn touch to the highest-intent accounts. Replies are qualified by us before anything reaches your calendar.
What you pay. Pay-per-meeting: you are invoiced for qualified meetings that are actually held, on a definition of “qualified” we agree in writing before we start. No retainer, no long-term contract.
We do not publish client case studies yet. When we have results a client is happy to have named, they will appear here with the client’s permission — not before.
PropTech Lead Generation Services
Cold Email Outreach for PropTech
End-to-end cold email campaign management: ICP research, list building, domain setup, warm-up, copywriting, sequencing, deliverability management, and reply handling. Campaigns typically launch within 2 weeks.
LinkedIn Lead Generation for PropTech
Targeted LinkedIn prospecting to reach property developers, real estate tech buyers, and commercial real estate decision-makers. Includes profile optimization, connection campaigns, and message sequences built for PropTech.
Sales Enablement for PropTech Teams
Outreach playbooks, email templates, CRM setup (HubSpot or Salesforce), and training for in-house PropTech sales teams. Built for teams that want to own their outbound process long-term.